Paws to Remember

I got to work on a project for a pretty interesting client.
Paws to Remeber is a Pet Funeral and Counseling service.
Our animals can mean the world to us. This branding
was meant to reflect the joy they can bring us
while also having a tone of peace.
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The moodboard above was the starting point for the logo,
We then decided to bring in reference to the rainbow bridge
through the colorful palette. It gave the brand a feeling of
celebration instead of a sad and unsettling time.
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