The photos were used for a back to school campaign Pitch to Claire’s.
They were intended for a back to school guide, posters, in-store signage and digital ads.
Photos taken by Carl Shultz. Styling by myself and Lindsey Armstrong.
These spot illustrations were also part of the Claire’s
pitch and were intended to be used on a clear mirror cling
to remind girls how to clean their freshly-pierced ears.
While working with redpepper, we created Projectbff.com for Claire’s
and went through two version of the site with them.
We used the same style of photography that was created in the pitch
photography and I used those assets to create a simple cover photo for Claire’s
to promote our second version of the contest.