Powell Branding

Powell was a project that I got to work on with Greg Frank.
I developed the concept and 'building blocks' and
Greg took that and made the final mark and logo system.
Below is the original working concept.

Powell_Logo Exploration L1-13Powell_Logo Exploration L1-13

We played around with those pieces and Greg came up
with the mark that we ended up presenting.
I built out the additional icons, patterns, and signage.


Powell_Feature ImagePowell_Feature Image
Powell Case signage-01Powell Case signage-01
Powell Business-Card-Mockup2Powell Business-Card-Mockup2
Powell Case study-02Powell Case study-02

And just for fun here are the other 2 concepts 
I worked on that we presented but were not chosen.