Powell Branding

Powell was a project that I got to work on with Greg Frank.
I developed the concept and 'building blocks' and
Greg took that and made the final mark and logo system.
Below is the original working concept.
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We played around with those pieces and Greg came up
with the mark that we ended up presenting.
I built out the additional icons, patterns, and signage.
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And just for fun here are the other 2 concepts 
I worked on that we presented but were not chosen.
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