Powell Branding
Powell was a project that I got to work on with Greg Frank.
I developed the concept and 'building blocks' and
Greg took that and made the final mark and logo system.
Below is the original working concept.
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![Powell_Logo Exploration L1-13](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Logo-Exploration-L1-13.png)
![Powell_Logo Exploration L1-13](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Logo-Exploration-L1-13.png)
We played around with those pieces and Greg came up
with the mark that we ended up presenting.
I built out the additional icons, patterns, and signage.
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![Powell_Feature Image](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Feature-Image.png)
![Powell_Feature Image](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Feature-Image.png)
![Powell_Square2](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Square2.png)
![Powell_Square2](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Square2.png)
![Powell_Square](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Square.jpg)
![Powell_Square](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Square.jpg)
![Powell Case signage-01](http://ilyphelps.com/wp-content/uploads/2021/11/Powell-Case-signage-01.png)
![Powell Case signage-01](http://ilyphelps.com/wp-content/uploads/2021/11/Powell-Case-signage-01.png)
![Powell Business-Card-Mockup2](http://ilyphelps.com/wp-content/uploads/2021/11/Powell-Business-Card-Mockup2.png)
![Powell Business-Card-Mockup2](http://ilyphelps.com/wp-content/uploads/2021/11/Powell-Business-Card-Mockup2.png)
![Hanging Wall Sign_Powell](http://ilyphelps.com/wp-content/uploads/2021/11/Hanging-Wall-Sign_Powell.jpg)
![Hanging Wall Sign_Powell](http://ilyphelps.com/wp-content/uploads/2021/11/Hanging-Wall-Sign_Powell.jpg)
![Powellinsta](http://ilyphelps.com/wp-content/uploads/2021/11/Powellinsta.png)
![Powellinsta](http://ilyphelps.com/wp-content/uploads/2021/11/Powellinsta.png)
![Powell Case study-02](http://ilyphelps.com/wp-content/uploads/2021/11/Powell-Case-study-02.png)
![Powell Case study-02](http://ilyphelps.com/wp-content/uploads/2021/11/Powell-Case-study-02.png)
And just for fun here are the other 2 concepts
I worked on that we presented but were not chosen.
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![Powell_Logo Exploration L1-14](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Logo-Exploration-L1-14.png)
![Powell_Logo Exploration L1-14](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Logo-Exploration-L1-14.png)
![Powell_Logo Exploration L1-15](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Logo-Exploration-L1-15.png)
![Powell_Logo Exploration L1-15](http://ilyphelps.com/wp-content/uploads/2021/11/Powell_Logo-Exploration-L1-15.png)