TN Commission on Children and Youth Campaign
For the Tennessee Commission on Children and Youth Campaign
I worked with our team to develop a unique visual system that
still connected to the logo and was able to tell a story quickly.
The main concept was using 2 images to show how
our home lives are directly connected to school for children
or the workplace for caregivers and parents.
With a difficult topic as child abuse and neglect
we wanted to keep the visuals positive and empowering
for those struggling to see hope and seek help.
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The two sets of assets were focused around
Businesses (for caregivers or parents) and
schools (for teachers to help identify abuse).
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