TN Commission on Children and Youth Campaign
For the Tennessee Commission on Children and Youth Campaign
I worked with our team to develop a unique visual system that
still connected to the logo and was able to tell a story quickly.
The main concept was using 2 images to show how
our home lives are directly connected to school for children
or the workplace for caregivers and parents.
With a difficult topic as child abuse and neglect
we wanted to keep the visuals positive and empowering
for those struggling to see hope and seek help.
The two sets of assets were focused around
Businesses (for caregivers or parents) and
schools (for teachers to help identify abuse).