A Step Ahead
A Step Ahead of Middle Tennessee
was a 2017 CreateAthon client for redpepper.
I had a blast designing these pieces and bringing some life
into the brand with fun patterns, illustrations, and color.
Our challenge as a team was to:
RAISE AWARENESS OF A STEP AHEAD AND ITS
MISSION—WHILE SHAPING THE PERCEPTION THAT
UNPLANNED PREGNANCIES ARE PREVENTABLE.
Our #LifeControl campaign highlights the benefits
of unprecedented control offered by LARCs, which includes
the freedom to enjoy life according to plan. And maybe enjoy
motherhood—when the time is right.
Our #FutureMom campaign acknowledges that trend
and speaks to the mindset of women who believe that
a young woman should do what’s right for herself
first, so that she can be better prepared for
motherhood—mentally and emotionally.
I created the custom illustrations, all the
new printed pieces and redesigned the old
marketing material to feel like a cohesive unit.