Decibel Branding & Mascot Design
Here is the branding currently in use.
_____
I developed the mascot, photo treatment, patterns, icons and
illustrations around the original logo for Decibel.
Meet (Deci) Bello!
Yes, I even got to name him.
![Decibel_Header](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Header.png)
![Decibel_Header](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Header.png)
![Decibel - Final BELLO-03](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-BELLO-03.jpg)
![Decibel - Final BELLO-03](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-BELLO-03.jpg)
![Bello 3](http://ilyphelps.com/wp-content/uploads/2021/11/Bello-3.png)
![Bello 3](http://ilyphelps.com/wp-content/uploads/2021/11/Bello-3.png)
![Decibel Shape 1](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Shape-1.png)
![Decibel Shape 1](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Shape-1.png)
![Bello 2](http://ilyphelps.com/wp-content/uploads/2021/11/Bello-2.png)
![Bello 2](http://ilyphelps.com/wp-content/uploads/2021/11/Bello-2.png)
![Decibel_Photo Treatment_Branded1](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Photo-Treatment_Branded1.jpg)
![Decibel_Photo Treatment_Branded1](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Photo-Treatment_Branded1.jpg)
![Decibel_Photo Treatment_Branded4](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Photo-Treatment_Branded4.jpg)
![Decibel_Photo Treatment_Branded4](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Photo-Treatment_Branded4.jpg)
![Decibel Shape 3](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Shape-3.png)
![Decibel Shape 3](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Shape-3.png)
![Bello 1](http://ilyphelps.com/wp-content/uploads/2021/11/Bello-1.png)
![Bello 1](http://ilyphelps.com/wp-content/uploads/2021/11/Bello-1.png)
![Decibel Shape 2](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Shape-2.png)
![Decibel Shape 2](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Shape-2.png)
I created a full icon set that could be
easily added to. The icons were used throughout
digital platforms and print pieces.
_____
![Decibel - Final ICONS-03-03](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ICONS-03-03.jpg)
![Decibel - Final ICONS-03-03](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ICONS-03-03.jpg)
![Decibel_Feature Image3](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Feature-Image3.png)
![Decibel_Feature Image3](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Feature-Image3.png)
![Decibel_Square](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Square.jpg)
![Decibel_Square](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Square.jpg)
![Decibel_Square](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Square.png)
![Decibel_Square](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_Square.png)
![Asset 70@x-2-03](http://ilyphelps.com/wp-content/uploads/2021/11/Asset-70@x-2-03.jpg)
![Asset 70@x-2-03](http://ilyphelps.com/wp-content/uploads/2021/11/Asset-70@x-2-03.jpg)
![iMac_Decibel](http://ilyphelps.com/wp-content/uploads/2021/11/iMac_Decibel.png)
![iMac_Decibel](http://ilyphelps.com/wp-content/uploads/2021/11/iMac_Decibel.png)
![Decibel_FullPage_1](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_FullPage_1.gif)
![Decibel_FullPage_1](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel_FullPage_1.gif)
I created multiple versions of the shape motifs that could be used for all
collateral and digital assets. These motifs symbolize the customer's journey.
They are meant to feel custom to the person and some are visuals of
the journey after Decibel helps. (the more linear version above)
The highlighted shapes are touchpoints that can be tracked
and the dot is the person on that customer journey.
_____
![Decibel - Final SHAPES-07](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-SHAPES-07.jpg)
![Decibel - Final SHAPES-07](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-SHAPES-07.jpg)
![Decibel - Final GRADIENTS-01](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-GRADIENTS-01-e1641943357590.jpg)
![Decibel - Final GRADIENTS-01](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-GRADIENTS-01-e1641943357590.jpg)
In addition to Bello I also developed an illustration style
that would work well alongside him and the icons.
_____
![_Decibel - Final ILLUSTRATION_Updated](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ILLUSTRATION_Updated-02.jpg)
![_Decibel - Final ILLUSTRATION_Updated](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ILLUSTRATION_Updated-02.jpg)
![_Decibel - Final ILLUSTRATION_Updated](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ILLUSTRATION_Updated-05.jpg)
![_Decibel - Final ILLUSTRATION_Updated](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ILLUSTRATION_Updated-05.jpg)
![_Decibel - Final ILLUSTRATION_Updated-03](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ILLUSTRATION_Updated-03-e1641943653710.jpg)
![_Decibel - Final ILLUSTRATION_Updated-03](http://ilyphelps.com/wp-content/uploads/2021/11/Decibel-Final-ILLUSTRATION_Updated-03-e1641943653710.jpg)