Plum Good Yoga
I was given the great oppourtunity to develop the branding
for Plum Good Yoga. I aimed to make the branding feel friendly,
fun, and approachable for all skill levels.
I used a watercolor shape and hand lettering for the logo to keep
an organic aethetic that could be applied on all assets. I created a custom pattern
with the shapes in the wordmark, business cards, an informative postcard,
a web banner, an email template, social icons, & other supportive assets.